Impact Pricing
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Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating,...
Episodis Recents
599 episodis
Buyer Insight: Hidden Problems, Hidden Value
This is an Impact Pricing Blog published on June 22, 2026, turned into an audio podcast so you can listen on the go.
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AI Pricing Has 4 Possible Futures, Which One Are You Building For with Steven Forth
Steven Forth is a principal at PatternMind and co-author of Pricing for the Agent Economy, with deep expertise in pricing strategy, scenario planning,...
Buyer Insight: The Case for Token-Based Pricing
This is an Impact Pricing Blog published on June 15, 2026, turned into an audio podcast so you can listen on the go.
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What Are You Really Charging For? The Business Problem Behind AI Pricing with Manu Mehra
Manu Mehra is Head of AMER Industries Strategic Deal Pricing at Databricks, with more than 12 years of experience across pricing, product, cloud, and...
Buyer Insight: Stop Measuring WTP. Start Shaping It.
This is an Impact Pricing Blog published on June 8, 2026, turned into an audio podcast so you can listen on the go.
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Stop Asking AI "What Should I Charge?" with George Boretos
George Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive ana...
Buyer Insight: The Business Case Nobody Built
This is an Impact Pricing Blog published on June 1, 2026, turned into an audio podcast so you can listen on the go.
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#LivePricingCoachingWithMarkStiving: From 35% to 70% Win Rates, Mark Richman's Pricing Transformation
What happens when a former client returns for a live pricing coaching session?
Mark Richman, CEO of Skeleton Key, shares how applying Mark Stivi...
Buyer Insight: You Didn't Lose the Deal. You Lost the Commitment.
This is an Impact Pricing Blog published on May 25, 2026, turned into an audio podcast so you can listen on the go.
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Why Buyers Trust Salespeople Who Don't Need the Sale with Michael Barbarita
Michael Barbarita is the founder of Next Step CFO, strategic CFO, and author of Powerful Business Strategy. After more than four decades of helping bu...
Buyer Insight: How Buyers Actually Buy (And Why AIDA Isn't The Answer)
This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go.
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The Price of Influence: Why People Don't Buy Your Ideas with Claire Wang
Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial s...
Buyer Insight: What Is a Pig Worth?
This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go.
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The Coming Age of Humanless Pricing Negotiations with Adrienne Gordon
Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations comb...
Buyer Insight: The Information Trap Is Killing Your Deals
This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go.
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Why Buyers Don't Buy (Hint: It's Not Your Price) with Ted Olson
Most sales conversations assume buyers make rational decisions. Ted Olson argues that's exactly why so many deals stall.
Ted Olson is a sales st...
Buyer Insight: Being Chosen Isn't Winning
This is an Impact Pricing Blog published on April 27, 2026, turned into an audio podcast so you can listen on the go.
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The Hardest Part of Every Buying Decision with Dan Rochon
Dan Rochon is the creator of the Teach to Sell methodology and host of the No Broke Months podcast, where he teaches professionals how to build trust...
Buyer Insight: I Was Wrong About Will I
This is an Impact Pricing Blog published on April 20, 2026, turned into an audio podcast so you can listen on the go.
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Raised Prices 5X, Lost 40% of His Clients... and Made More Money with Robin Waite
Robin Waite is the founder of Fearless Business and author of Fearless Pricing, helping coaches, consultants, and freelancers stop selling time and st...
Buyer Insight: Your Wins Are Lying To You
This is an Impact Pricing Blog published on April 13, 2026, turned into an audio podcast so you can listen on the go.
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How to Price When AI Becomes Your Buyer with Steven Forth
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project...
Buyer Insight: Willingness to Pay Isn't About Your Product
This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go.
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Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter
What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs?
Ryan Walter, Partner at Jen...
Buyer Insight: Why More Features Make It Harder to Buy
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go.
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The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co...
Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go.
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Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on dec...
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go.
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AI Agents, Zero Humans, and the End of SaaS Per-Seat Pricing with Ajit Ghuman
Ajit Ghuman is the co-founder of Monetizely, former VP of Product at Segment, and author of Price to Scale.
In this episode, Ajit breaks down on...
Buyer Insight: Credits Trade Clarity for Flexibility
This is an Impact Pricing Blog published on March 9, 2026, turned into an audio podcast so you can listen on the go.
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Your Customers Don't Care About AI (And That's Your Pricing Problem) with Dan Balcauski
Dan Balcauski is the founder of Product Tranquility, where he helps B2B SaaS companies improve pricing, packaging, and monetization strategy.
I...
Buyer Insight: If Buyers Can't Explain It, You've Not Sold It
This is an Impact Pricing Blog published on March 2, 2026, turned into an audio podcast so you can listen on the go.
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The Four Conversations That Change How Buyers Decide with Blair Enns
Blair Enns is the founder of Win Without Pitching, author of The Four Conversations, and co-host of the 2Bobs podcast. He helps experts, agencies, and...
Buyer Insight: Why AI Is Making SaaS Metrics Grow Up
This is an Impact Pricing Blog published on February 23, 2026, turned into an audio podcast so you can listen on the go.
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Why the Same Product Shouldn't Have One Price (And What to Do Instead) with Bobby Moesta
Bobby Moesta is the President & CEO of The Re-Wired Group, where he helps companies understand why customers buy.He is the co-creator of Jobs to Be Do...
Buyer Insight: Credits Are Both Billing and Currency and That's the Problem
This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go.
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How to Change Prices and Predict Them Without Guessing with Felix Hoffmann
Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems....
Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI
This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go.
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"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker
Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions,...