The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
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The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral...
Episodis Recents
547 episodis
547. Anointed: How Status Shapes Success
In this episode of The Brainy Business podcast, Melina Palmer welcomes Toby Stewart, author of the thought-provoking book, Anointed. Together, they ex...
546. The Hidden Language of Semiotics in Retail
In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Rachel Lawes, a pioneering social psychologist and author of Using Semi...
545. Epic Disruptions: Uncovering the Innovations That Shaped Our World
In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Anthony, author of Epic Disruptions: 11 Innovations that Shaped Our Moder...
544. Transforming Environmental Compliance Using Behavioral Economics
In this episode of The Brainy Business podcast, Melina Palmer welcomes Karina Montez and Mario Drago from BE UEFA in Peru, who are making waves in env...
543. The Winner's Curse
In this episode of The Brainy Business podcast, Melina Palmer has the incredible honor of speaking with Dr. Richard Thaler and Dr. Alex Imas, co-autho...
542. Defaults Decoded: The Subtle Nudges Shaping Consumer Choices
In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of defaults and how they can significantly influence decis...
541. The Power of Employee Well-Being
In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening...
540. The Art of Experimentation to Gain Consumer Insights
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business expe...
Beyond Fast: The Power of Belief and Leadership in Coaching
In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school run...
How Vision Shapes Our Perception and Behavior
In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of si...
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book,...
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in M...
535: I Need That: Unpacking the Psychology of Perceived Need
In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explo...
534. Shifting Perspectives: The Science of Changing Opinions
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasi...
533. Stand Out: Authentic Branding in a Crowded Marketplace
In this episode of The Brainy Business podcast, Melina Palmer welcomes Louis Grenier, creator of the Everyone Hates Marketers podcast and author of th...
532. Conquering Procrastination in Business
In this episode of The Brainy Business podcast, Melina Palmer revisits the concept of bikeshedding, a phenomenon that leads us to obsess over trivial...
531. Learn From Losing: The Psychology of Resilient Leadership
In this episode of The Brainy Business podcast, Melina Palmer engages in a thought-provoking conversation with Sebastian Page, author of The Psycholog...
530. Building Authentic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Dr. Tessa Misiaszek, co-author of the insightful book, Branding That Means...
529. Lights, Camera, Brainy: Launching Our New YouTube Channel
In this episode of The Brainy Business podcast, Melina Palmer shares the exciting launch of the brand new YouTube channel, @BrainyMelina, and the jour...
528. Nostalgia and Tradition: The Emotional Ties that Drive Consumer Behavior
In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating psychology behind nostalgia and traditions, uncovering why our...
527. Deep Listening: The Secret to Connection and Understanding
In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Kasriel, author of the insightful book, Deep Listening. Together, they ex...
526. Bridging the Gap: How Simple Conversations Can Combat Loneliness
In this episode of The Brainy Business podcast, Melina Palmer welcomes Nick Epley, a professor of behavioral science at the University of Chicago's Bo...
525. Unpacking Left Digit Bias with Choiceology
In this exciting crossover episode of The Brainy Business podcast, Melina Palmer teams up with Katy Milkman, host of the acclaimed Choiceology podcast...
524. Relativity in Action: Why Your Brain Needs Comparisons to Decide
In this episode of The Brainy Business podcast, Melina Palmer revisits the powerful concept of relativity, a cornerstone of behavioral economics that...
523. The Power of Not Yet: How to Do More
In this episode of The Brainy Business podcast, Melina Palmer shares her inspiring TEDx talk titled There's Nothing Magical about Monday. This episode...
522. Behind the Mic: Crafting a Brainy Podcast
In this episode of The Brainy Business podcast, Melina Palmer shares her top tips for launching and growing a successful podcast, reflecting on her ow...
521: Buycotting for Change
In this episode of The Brainy Business podcast, Melina Palmer sits down with Diane Osgood, an environmental economist and author of Your Shopping Supe...
520. Designing for Behavior Change
In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Bucher, author of Engaged: Designing for Behavior Change. Together, they ex...
519. Asking the Right Questions
In this episode of The Brainy Business podcast, Melina Palmer sits down with Vicki Tan, author of the innovative book, Ask this Book a Question. Vicki...
518. The Endowment Effect: Why We Overvalue What We Own
In this episode of The Brainy Business podcast, Melina explores the fascinating concept of the Endowment Effect, exploring why we tend to overvalue th...
517. Navigating Consumer Insights Research
In this episode of The Brainy Business podcast, Melina Palmer is joined by Devora Rogers, Chief Strategy Officer at Alter Agents, to discuss the evolv...
516. The Behavioral Economics Behind Amazon's Success
In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in Jul...
515. Unlocking ADHD: Strategies for Success in Work and Life
In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique pr...
514. The Power of Personalized Nudges in Management
In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI a...
513. The Power of Meaningful Work
In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful...
512. Rethinking the Office: How to Lead Hybrid Teams Effectively
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practic...
511. Staying Human in the Age of AI: Insights from SXSW 2025
In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Stayin...
510. When AI Meets Neuroscience
In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinatin...
509. The Anatomy of Bad Ads
In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School...
508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart
In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on th...