Search Off the Record
Detalls del Canal
Search Off the Record
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams ar...
Episodis Recents
210 episodis
Should I use markdown for my site? - Transcript
Should I use markdown for my site?
Should you convert your website into Markdown to help Large Language Models (LLMs) understand your content better? Is "llms.txt" worth the effort for...
Vibe Coding - yay or nay? - Transcript
Vibe Coding - yay or nay?
In this episode of Search Off the Record, Martin Splitt and John Mueller from Google's Search Relations team dive deep into the world of AI-assisted d...
How AI Is Changing Google Search and SEO - transcript
How AI Is Changing Google Search and SEO
In this episode of Search Off the Record, Martin speaks with Nikola Todorovic (director of Software Engineering at Google Search) about how AI is chan...
Analysing Robots.txt at scale with HTTP Archive and BigQuery - transcript
Analysing Robots.txt at scale with HTTP Archive and BigQuery
In this episode of Search Off the Record, Martin and Gary turn a simple robots.txt question into a data‑driven deep dive using HTTP Archive, WebPageTe...
Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained - transcript
Are websites getting "fat"? Page weight, HTML size & Googlebot limits explained
In this episode of Search Off the Record, Gary and Martin dig into what "page size" and "page weight" actually mean for developers, users, and search...
Google crawlers behind the scenes - transcript
Google crawlers behind the scenes
Developers often talk about Googlebot as if it were a single program you could just run as "googlebot.exe", but that is not how Google's crawling actu...
How Browsers Really Parse HTML (and What That Means for SEO) - transcript
How Browsers Really Parse HTML (and What That Means for SEO)
Martin and Gary unpack how HTML parsing really works, why the HTML standard is so lenient, and how messy markup can silently break key SEO signals lik...
Do You Still Need a Website in 2026? (Transcript)
Do You Still Need a Website in 2026?
In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team tackle a deceptively simple question: do you still nee...
Crawling Challenges: What the 2025 Year-End Report Tells Us - Transcript
Crawling Challenges: What the 2025 Year-End Report Tells Us.
Join Martin and Gary as they dive into Search Off the Record's Episode 103, unpacking the 2025 Year-End report on crawling issues. Discover fascinati...
SOTR102_transcript.pdf
SEO, AIO, GEO, your site, & third-party support to optimize for LLMs
In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities o...
Thoughts on SEO & SEO for AI, part 1
In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things inte...
SOTR100_transcript.pdf
How Search Off the Record tackles SEO and web development
Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch...
SOTR099_transcript.pdf
Optimizing login-page content for Google Search
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover ho...
SOTR098_transcript.pdf
Lazy loading demystified
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO i...
SOTR097_Transcript.pdf
SEO for photographers: websites, social media, and Google Search
In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, o...
SOTR096_Transcript.pdf
How does CSS affect SEO?
Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact...
SOTR095_Transcript.pdf
SEO for small businesses
Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search...
SOTR094_Transcript.pdf
Demystifying SEO for developers
Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what...
SOTR093_Transcript.pdf
What SEOs should know about devs
In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more huma...
SOTR092_Transcript.pdf
How Googlebot crawls the web
In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling w...