BE THAT LAWYER
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BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
Episodis Recents
613 episodis
Sherry Mason: Ambition, Prestige, and Knowing When It’s Time to Leave Your Firm
Stuck on the “wrong mountain” in your legal career but unsure what to do next? In this episode, career coach and former lawyer Sherry Mason breaks dow...
Jimmy Lai: Turning LinkedIn into a Law Firm Growth Engine
In this episode, you’ll hear how an immigrant entrepreneur leveraged authenticity, storytelling, and smart content strategy to turn a resume platform...
Karlton Butts: Attorney Development, Culture, and the Real Drivers of Retention
Law firms are spending heavily to recruit great lawyers, then losing them because of broken culture, unclear paths, and weak leadership. In this episo...
Sylvia Garibaldi: Turning Complex Legal Services into Clear, Client‑Winning Marketing
Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you’ll hear practical strategies fo...
Clay Stelzer: Radical Responsibility and the Path to Full Aliveness
What would you be willing to risk for “full aliveness”? In this episode, leadership coach Clay Stelzer unpacks radical responsibility, unconscious fea...
Scott Mason: Rewriting Your Lawyer Story for Growth and Freedom
Trapped in a “successful” legal career that still feels miserable? In this episode, Scott Mason reveals how toxic myths, rigid roles, and fear-based s...
Jordan Ostroff & Jeremy Baker: Scaling a Solo Law Firm Without Losing Your Life (Part 2)
The real challenges begin when your solo practice finally starts to take off. In this episode, you’ll learn how to manage growth, hire wisely, protect...
Jordan Ostroff & Jeremy Baker: From Big Law and Prosecution to Thriving Solo Practices
Thinking about going solo but stuck in anxiety and overplanning? In this episode, two lawyers who successfully left prosecution and big law share the...
Simone Fulmer Gaus: Building a Law Firm on People, Pipeline, Process, Product, and Profit
What happens when a trial lawyer stops replicating the traditional firm model and starts treating her practice like a business? In this episode, Simon...
Elise Holtzman: The Three Pillars of Business Development for Lawyers
Most lawyers are taught to color inside the lines until they realize that won’t build the book of business they want. In this episode, you’ll learn ho...
Rob Hanna: Why Lawyers Must Embrace Content, Community, and Brand to Stay Relevant
In a world where technology and AI are reshaping legal services, simply doing great work is no longer enough. In this episode, you’ll learn how levera...
Jason Stiehl: Relationships Over Sales – How Real Connections Build a Legal Practice
What does it really take to move from overworked service partner to trusted rainmaker—without feeling salesy or inauthentic? In this episode, you’ll h...
Dillon Zwick: The Science of Relationships and Business Development for Lawyers
Most lawyers treat networking like a necessary evil, but what if you approached it as a science of human relationships instead of sales? In this episo...
Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation
In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time t...
I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm
Tired of the “fight to the death” model of family law? In this episode, you’ll hear how a modern family law founder rebuilt the divorce practice playb...
Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore
Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the bi...
Susan Guthrie: Turning Thought Leadership into Trust (and Clients)
How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all...
Omega Law Group: From Doing It All Themselves to Measurable, Scalable Growth
Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the syste...
Sarah Tetlow: Reclaiming Control By Designing Your Day And Defining What Matters
In this episode, Steve Fretzin and Sarah Tetlow discuss:
Key Takeaways:
"Without a system, your inbox becomes a distractio...
Reid Zeising: Scaling By Letting Go And Leaning Into Leverage
In this episode, Steve Fretzin and Reid Zeising discuss:
Key Takeaways:
"AI is not going to replace humans. AI is just rep...
Danny Decker: Making The Client The Hero Of Your Marketing
In this episode, Steve Fretzin and Danny Decker discuss:
Key Takeaways:
"Your customers should be the hero of your marketi...
Brian LaCien: Growing Your Practice Through Relationships
In this episode, Steve Fretzin and Brian LaCien discuss:
Key Takeaways:
"Every case is different, but how you approach it...
Megan Hargroder: Building Trust That Converts
In this episode, Steve Fretzin and Megan Hargroder discuss:
Key Takeaways:
"You want to be turning the right people on, an...
Armando Leduc: Podcasting as a Growth Engine for Lawyers
In this episode, Steve Fretzin and Armando Leduc discuss:
Key Takeaways:
"If you're an estate planning attorney, start a p...
Brian Hansen: Strategy, Niches, and Results for Law Firms
In this episode, Steve Fretzin and Brian Hansen discuss:
Key Takeaways:
"We only want to do what we're really good at… don...
Owili Eison: Owning Your Career in the Modern Legal Market
In this episode, Steve Fretzin and Owili Eison discuss:
Key Takeaways:
"There’s two aspects to our business and the law op...
Colleen Young: Turning Marketing Into Real Clients
In this episode, Steve Fretzin and Colleen Young discuss:
Key Takeaways:
"Marketing should be teeing up, not cold leads, b...
Robert Hartmann: Building Rainmaking Skills
In this episode, Steve Fretzin and Robert Hartmann discuss:
Key Takeaways:
"Everybody has the ability with a few simple so...
Leah Miller: Run Your Firm Like a CEO
In this episode, Steve Fretzin and Leah Miller discuss:
Key Takeaways:
"If you're not paying attention to the dollars and...
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
In this episode, Steve Fretzin and Gary Miles discuss:
Key Takeaways:
“There’s fear everywhere. Unfortunately, the reality...
Josh Hodges: Building Community-Focused Legal Excellence
In this episode, Steve Fretzin and Josh Hodges discuss:
Key Takeaways:
"If you wait until you're not busy or things slow d...
Brooke Lively: Mastering Law Firm Leadership and Execution
In this episode, Steve Fretzin and Brooke Lively discuss:
Key Takeaways:
"The urgent overtakes the important, and the impo...
Sarah Persich: Buying Back Your Time Through Systems and Automation
In this episode, Steve Fretzin and Sarah Persich discuss:
Key Takeaways:
"I still stayed in my comfort zone for a little w...
Evelyn Ackah: Creating A Team of Dream Builders
In this episode, Steve Fretzin and Evelyn Ackah discuss:
Key Takeaways:
"Your staff are your dream builders. They help you...
Ted DeBettencourt: The Human Advantage in Legal Intake
In this episode, Steve Fretzin and Ted DeBettencourt discuss:
Key Takeaways:
"Running a law firm 101: don’t answer your ow...
Colleen Breems: Why Niching Down Creates More Opportunity
In this episode, Steve Fretzin and Colleen Breems discuss:
Key Takeaways:
"Don’t wait until you’re ready… Letting fear or...
Tom Conner: Reputation Is the Business
In this episode, Steve Fretzin and Tom Conner discuss:
Key Takeaways:
"Your reputation is everything, and it's hard to bui...
Jennifer Gillman: How to Become a Happy Rainmaker Early
In this episode, Steve Fretzin and Jennifer Gillman discuss:
Key Takeaways:
"If you can develop one dollar of business, yo...
Noel Bagwell: Designing Profitable Law Firms That Last
In this episode, Steve Fretzin and Noel Bagwell discuss:
Key Takeaways:
"Profit is what happens when you get everything el...
Robert Armstrong & Sandy Fisch: Why Most Law Firms Never Scale
In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:
Key Takeaways:
"There's a difference between wo...